HENNING STÆHR A/S
Since our founding in 1950, we have grown from a small Danish watch distributor into one of the leading names in timepiece distribution across Scandinavia. Through the decades, our values have remained constant: quality, trust, and enduring partnerships — with brands, retailers, and customers alike.
This timeline offers a look back at the moments that have shaped our journey. From iconic brand collaborations and market expansions to cultural events and generational leadership, each chapter reflects our commitment to excellence — and to staying in step with the times.
As we look to the future, we remain just as passionate about watches and even more committed to the people who wear them.
MORE THAN A DISTRIBUTOR – A TRUE BUSINESS PARTNER
A PEER-LEVEL PARTNER
We take pride in providing you with excellent service. That’s why we offer comprehensive customer service over the phone, through our dealer portal, and direct 1-to-1 dialogue with our sales representatives. We also have a marketing department that can support you in being present on the digital customer journey and a workshop with some of the industry’s best watchmakers.
STRONG AND WIDE PORTFOLIO
We offer a wide range of strong watch brands. Everything from fashion watches, functional watches, and of course, luxury brands focusing on the finest craftsmanship in quality materials.
Over the years, we have represented brands from the SWATCH Group, Tag Heuer, and many more.
SOLID EXPERTISE AND EXPERIENCE
We are proud of our history and long-standing tradition of long-term and close collaboration with our customers and suppliers. The traditions and experience have been passed down and are a natural part of our DNA. This means that as a collaborator, you get a partner with solid experience, a wide network, and specialized skills.
FROM THE BEGINNING OF TIME
What began as one man’s mission laid the foundation for one of the leading watch distributors in the Nordics. While others saw limitations, Henning Stæhr saw potential.
It all started with a bicycle, a few watch straps, and a deep passion for time.
In the 1940s and 1950s, Henning Stæhr cycled from store to store, building relationships and earning trust – one customer at a time.
In the 1940s and 1950s, Henning Stæhr cycled from store to store, building relationships and earning trust – one customer at a time.
A VISION TAKES SHAPE
During the 1960s to the 1980s, Henning Stæhr A/S grew significantly and became the largest watch wholesaler in the country. The company secured agencies for some of the world’s biggest watch brands, including Omega and Tissot, while also expanding with its own brand, Inex, named after Henning Stæhr’s wife.
The watch market changed, and watches became more accessible to consumers. Henning Stæhr recognized this development and capitalized on it, creating a strong portfolio that appealed to both the luxury and everyday segments.
This solidified the company’s position as one of the leading watch distributors in the Nordic region.
The watch market changed, and watches became more accessible to consumers. Henning Stæhr recognized this development and capitalized on it, creating a strong portfolio that appealed to both the luxury and everyday segments.
THE NEXT CHAPTER
In the 1980s, Bjarne Stæhr, the son of Henning Stæhr, joined the company and carried on his father’s vision. With a keen eye for market trends, he strengthened the portfolio and ensured that Henning Stæhr A/S remained at the forefront of contemporary trends.
The company grew significantly and expanded its network of strong brand partnerships. Through strategic investments and a deep understanding of both luxury and fashion watches, Henning Stæhr A/S solidified its position as one of the most influential players in the industry.
It was also during this period that the company expanded its physical premises with an extension at Grusbakken 14 in Gentofte – an address that continues to be the home of Henning Stæhr A/S to this day.
HONORING THE PAST, SHAPING THE FUTURE
From the 2000s onwards, Henning Stæhr A/S experienced significant growth and development.
With sharp business instincts and the ability to navigate a dynamic market, the company consolidated its position and
expanded its footprint in the watch industry. In 2013, the third generation, Jacob Stæhr, joined the company.
Six years later, in 2019, he took over as CEO after his father, Bjarne Stæhr. That same year, his sister, Elisabeth Stæhr, also joined the company as Business Development Manager.
2024, Jacob and Elisabeth Stæhr share the leadership of Henning Stæhr A/S as Co-CEOs. With new perspectives and a deep
understanding of both tradition and future opportunities, they are shaping the next chapter in the company’s history.
TRADITION. DRIVE. INNOVATION.
From a man on a bicycle to one of the leading watch distributors in the Nordic region – Henning Stæhr A/S has built a strong
legacy through three generations, driven by passion, quality, and innovation.
With roots in tradition and a focus on the future, we evolve in step with the market. Today, we represent a strong portfolio of international brands – from Swiss craftsmanship to modern trends.
HENNING STÆHR A/S – 75 YEARS IN TIME
In 2025, Henning Stæhr A/S proudly celebrated its 75th anniversary — marking three quarters of a century dedicated to watches,
quality, and strong partnerships.
To honour this milestone, we hosted a special anniversary event in the heart of Copenhagen, bringing together our valued retail partners, brand representatives, and industry friends for a day to remember.
The celebration was not only a tribute to our company’s rich heritage, but also a thank-you to the people and partnerships that have helped shape our journey since 1950.
Throughout the day, guests enjoyed inspiring presentations, product showcases, personal conversations, and shared moments that reflected the spirit of Henning Stæhr A/S — grounded in trust, innovation, and lasting relationships.
As we move into the next chapter, we remain deeply grateful for the continued support of our partners across Scandinavia and beyond. Here’s to the future — built on 75 years of time well spent.
Henning Stæhr A/S – Leading supplier and distributor of watches in Scandinavia since 1949.