WHEN URBAN EDGE MEETS ITALIEN HERITAGE
When it comes to finishing your look with attitude and confidence, A|X Armani Exchange watches and jewellery deliver a distinctive edge. Rooted in Giorgio Armani’s iconic Italian design heritage, A|X pieces reinterpret luxury for a new generation — one that wants to stand out, live boldly, and move freely through the city’s pulse.
Each A|X timepiece is more than just a way to tell time — it’s a style statement. Think bold dial designs, brushed and polished stainless steel finishes, sporty silicone straps, and signature logo details that catch the eye without being over the top. The watches are designed to be versatile: wear them from your morning meeting straight to after-hours drinks, always with that unmistakable touch of A|X attitude.
A|X jewellery carries the same spirit. Clean, modern and industrial yet unmistakably stylish, these bracelets, necklaces and earrings layer effortlessly with your daily wardrobe. Expect a mix of sleek steel, subtle engraved logos and just the right amount of shine — perfect for adding a hint of street-ready polish whether you’re in ripped jeans or dressed up for the night.
BOLD AND THE BRAVE
A|X Armani Exchange watches and jewellery are made for those who don’t just follow trends — they set them. These pieces are for the confident urban explorers who know that the right accessory doesn’t just complete an outfit; it transforms it, telling the world exactly who you are without saying a word.
Each watch and piece of jewellery from A|X is designed with the modern city-dweller in mind — independent, creative, and unafraid to push the boundaries of style. It’s a collection for people who see fashion as a form of self-expression: raw, real, and always evolving.
Whether you keep it clean and minimal with a sleek, monochrome watch, or layer bold statement bracelets and necklaces for a more rebellious, street-inspired look,
A|X gives you the freedom to own your vibe, your way. Mix metals, play with textures, or switch up your style from day to night — these pieces are built to keep up with your life on the move. Take your look from the office to the afterparty without ever missing a beat.
WHY A|X ARMANI EXHANGE
A|X stands on the same pillars of quality and design focus that have made the Armani name iconic worldwide — but reimagined through a more youthful, rebellious lens. This is where timeless Italian design meets urban attitude, offering collections that feel fresh, relevant and ready for city life.
It’s a brand created for young adults — men and women alike — who live fast-paced, active lives and see fashion as a way to show the world exactly who they are. The watches combine sporty elements with elegant details, making them just as suitable for everyday wear as for a night out. The jewellery is subtle enough for layered styling but with just the right amount of character to stand out on its own.
And what truly sets A|X apart is its strong visual identity — bold logos, industrial-inspired shapes and modern materials ensure that every piece draws attention, whether it’s displayed in your store showcases or shared on social media.
Henning Stæhr A/S – Leading supplier and distributor of watches in Scandinavia since 1949.