THE FIRST WATCH: CASIOTRON

In November 1974, Casio launched their first electronic watch, the Casiotron. This was not just a digital watch but one filled with features never before seen in a wristwatch. The Casiotron could automatically recognize the number of days in a month, including leap years, which was a technological achievement at the time.

Features and Design
The Casiotron was equipped with an LCD (Liquid Crystal Display), a new technology in the watch world. The display showed the time digitally, and the watch had a calendar function programmed to display the correct date without manual adjustment. This made it a practical and reliable companion, something traditional mechanical watches could not offer.
Design-wise, the Casiotron was minimalist and futuristic. It used a simple and user-friendly interface, a significant departure from the complex and often difficult-to-read mechanical watches. Casio focused on functionality and user-friendliness, appealing to a wide range of consumers, from technology enthusiasts to ordinary users who wanted a reliable and easy-to-read watch.

The Significance of Casiotron
The introduction of the Casiotron marked the beginning of a new era in the watch industry. Casio showed that watches could be more than just timekeepers; they could be multifunctional devices filled with technology. This was a step towards the smart devices we see today.

G-SHOCK DEVELOPMENT STORY

In the world of horology, few names resonate with innovation and resilience like G-SHOCK. The brainchild behind this revolutionary watch is Kikuo Ibe, a visionary engineer at Casio who sought to create an unbreakable timepiece. The development story of G-SHOCK is not just about technological advancement but also a testament to relentless perseverance and creative ingenuity.
The journey began in 1981 when Ibe dropped a precious watch gifted by his father, shattering it completely. This incident sparked his determination to engineer a watch that could withstand the harshest conditions. With a small team of like-minded engineers, he embarked on what became known as the “Triple 10” challenge: designing a watch with a 10-year battery life, 10-bar water resistance, and the ability to survive a 10-meter drop.

The development process was fraught with challenges. Early prototypes failed repeatedly, unable to meet the rigorous standards Ibe envisioned. Undeterred, the team persisted, experimenting with various materials and designs. The breakthrough came when Ibe observed a child playing with a rubber ball. This inspired the idea of a floating module within a watch casing, providing the necessary shock absorption.

In 1983, after two years of tireless effort and countless trials, the first G-SHOCK, the DW-5000C, was launched. Its robust design and innovative features set a new benchmark in the watch industry. Today, G-SHOCK watches are synonymous with durability and functionality, favored by adventurers, military personnel, and watch enthusiasts worldwide.
Kikuo Ibe’s vision transformed a simple idea into a global phenomenon. The G-SHOCK story is a powerful reminder that true innovation often stems from personal challenges and unwavering dedication to overcoming them.

MASTER OF G

HANDLES EVERYDAY CHALLENGES

Mudmaster G-Shock watches are not just a fashion accessory, but a strong and practical companion for those in need of a watch that can handle any situation. With its robust construction and resistance to mud and dust, the Mudmaster is designed to be reliable even under the most demanding conditions.

One of the most impressive features of the Mudmaster series is its triple sensor technology. This system includes a compass function, a barometer, and a thermometer. This means that no matter where you are, you will always be oriented and informed about environmental conditions.

In addition to its functionality, the Mudmaster G-Shock is also a stylish choice for modern men and women. With its thick and chunky design, it gives a bold and undeniably masculine impression. However, it’s not just the masculinity that makes this watch attractive. The fine balance between ruggedness and refinement means that this watch is just as suitable for a business meeting as for an excursion into the wilderness.

TIMELESS STRENGTH

DURABILITY AND ELEGANCE

The MRG series, standing for “Majesty Reality G-Shock,” represents the absolute best of the G-Shock family. It is known for its unique blend of durability and elegance, setting it apart from the rest. The MRG watches are not only some of the most durable on the market, but they are also breathtakingly beautiful to look at, thanks to their skillfully executed design.

But the MRG series is not just about durability. It also carries an aesthetic appeal that makes it a unique style statement. Casio has spared no detail. Each watch is meticulously handcrafted in Japan, with a design balancing between the industrial and the elegant. MRG models are often framed in titanium and reinforced with a special coating to prevent scratches and corrosion. The sleek, metallic finish, combined with sophisticated details like sapphire glass, makes the watches a true work of art.

The G-Shock MRG series is also known for its innovative features. From Bluetooth connectivity to solar power, from world time setting to daily alarms, the MRG watches have everything a modern wearer could desire. They bring the highest technological achievement into a wearable, everyday object.

SOME THINGS NEVER CHANGE

CHARM X MODERN TECHNOLOGY

Casio is known for its reliable and feature-rich watches, but the brand also has a long history filled with iconic designs that have defined fashion across various decades. The Casio Vintage series pays tribute to these previous eras but with a modern twist. It combines the nostalgic charm of the past with today’s technology to create something truly unique.
The Casio Vintage collection consists of a variety of different models, all carrying the classic Casio look, but with different colors and materials. They all represent a return to the brand’s roots, invoking design elements from the 80s and 90s.

The iconic digital watches from the Vintage series are easily recognizable with their rectangular cases and digital displays. They embody the era when digital watches first became popular. But Casio doesn’t just stop at recreating old designs. They’ve modernized the watches with features like LED lights, alarms, stopwatches, and even some models with Bluetooth connectivity.

Design-wise, Casio Vintage watches come in a wide range of colors and materials. From the classic stainless steel to gold and silver, to bolder colors like red, blue, and pink. Whether you’re looking for something more traditional or something that really stands out, there’s a Casio Vintage watch to suit your style

HANDS-ON

TECHNOLOGY X REFINED DESIGN

Casio Edifice watches are equipped with numerous high-tech features that cater to any lifestyle. From world time and stopwatch to five daily alarms, automatic calendar, and even solar power, Casio ensures that you’re always on top of your time management. Some models even come with Bluetooth technology, allowing synchronization with your smartphone for even more precise time settings and easy access to other functionalities.

But the Edifice series isn’t just about technology. The design is equally, if not more, impressive. Casio understands the importance of a good-looking watch, and as such, each piece in the Edifice collection is crafted with attention to detail and aesthetics. These watches are elegantly executed in stainless steel and adorned with sophisticated dials available in various colors. The watch exudes professionalism and style, making it a perfect choice for any occasion, be it a business meeting or a night out on the town.

Casio Edifice watches are also renowned for their durability. With sturdy construction, water resistance, and scratch-resistant mineral glass, these watches are designed to stand the test of time. This is crucial for Casio, as they recognize that a good watch is an investment that should last for many years

WATCH FOR ADVENTURERS

YOUR ULTIMATE OUTDOOR TOOL

But ProTrek is not just about technology and features. These watches are also designed to withstand the elements. The ProTrek watches are rugged and durable, often with watch cases and straps made of strong resin that can resist shocks and twists. Moreover, many models have sapphire glass that resists scratches and blows.

The design is often a mix of sporty and military aesthetics, which suits outdoor activities well. But even though the design is tough, ProTrek watches are incredibly comfortable to wear thanks to their lightweight and ergonomic shape.

Casio has taken green technology to a new level with the ProTrek series. Many models are equipped with Casio’s Tough Solar technology, which charges the watch with sunlight or artificial light, meaning you don’t have to worry about battery life while you’re on an adventure.

Casio ProTrek watches combine cutting-edge technology, rugged design, and eco-friendly innovation, making them the ideal choice for any outdoor enthusiast. With a ProTrek watch on your wrist, you have everything you need right at hand. Whether you’re hiking in the mountains or just enjoying a day at the beach, ProTrek is your ultimate outdoor tool.

RETAILERS

RETAILERS

Henning Stæhr A/S is the distributor of CASIO in Denmark, Sweden, and Norway. Below you can see at which retailers you can find the various collections from CASIO.

If you are interested in becoming a retailer of CASIO watches, you can contact our sales department, which can put you in touch with our Brand Managers for CASIO.

You can find their contact information under CONTACT on this page.