ACCESSORIES THAT BREAK THE RULES

When you think of Diesel, you think of fearless design and unapologetic attitude — and their watches and jewellery are no exception. Since Renzo Rosso founded Diesel in Italy in 1978, the brand has built a global reputation for breaking rules and pushing boundaries in everything it does, from denim to accessories.

Diesel watches are instantly recognizable for their oversized cases, industrial details, and bold dials that make a statement from across the room. They’re not for the faint of heart — they’re for those who like to live life on their own terms. Whether you choose a multi-function chronograph, a classic three-hand design, or one of the brand’s edgy digital models, you get a timepiece that’s as unique as you are.

Diesel jewellery is crafted with the same rebellious spirit. Chunky chain bracelets, logo rings, and urban necklaces add a raw, street-inspired edge to any outfit — whether you’re going for an all-black look or mixing high and low style. For Diesel, it’s never about blending in — it’s about standing out.
So, if you’re looking for watches and jewellery that break the mould, reflect your fearless style, and bring an unmistakable edge to your everyday look — Diesel is ready for you.

What’s kept Diesel relevant for more than four decades is its commitment to originality. From the famous “Only The Brave” slogan to its trend-setting campaigns, Diesel never shies away from making a statement. The same goes for its watches and jewellery — they’re made for bold personalities who want accessories that speak louder than words.

Diesel has always been about fearless design and raw, urban attitude. Oversized watch cases, industrial-inspired details, chunky chains and statement pieces — everything is created to turn heads. It’s not about blending in. It’s about helping your customers express who they are, unapologetically.

The Diesel customer is young at heart, trend-aware and confident. They tend to be men and women in their late teens to early forties who embrace streetwear, denim culture and edgy, urban style. They’re the ones who pick a watch or bracelet not just to tell the time — but to tell the world they’re bold enough to wear something different.

With Diesel, you’re tapping into an audience that looks for brands with attitude and authentic storytelling. “Only The Brave” isn’t just a slogan — it’s a mindset. It resonates with people who want more than a basic accessory; they want pieces that feel raw, real and rebellious.

Henning Stæhr A/S – Leading supplier and distributor of watches in Scandinavia since 1949.