1946
In 1946, Kashio Tadao founded the company that would later become known all over the world. As a young man, Kashio had been an apprentice at a factory where the director quickly noticed the young Kashio’s talent. After university and after a series of jobs, he founded Kashio Seisakujo in Tokyo in 1946.
The history of CASIO spans more than 70 years, and today CASIO is a global company delivering products of the absolute highest quality. Their watches are no exception!
In 1974, CASIO launched their first watch, the CASIOTRON, and since then the number of collections and sold watches has only gone up! The G-Shock collection, launched in 1983, has become the most significant success among CASIO’s brands, with sales of G-Shock watches surpassing 100,000,000 pieces. Additionally, you can count the popular brands Edifice and Pro Trek and not least the classic and easily recognizable models from their Classic Vintage Collection, showcasing why CASIO has secured a spot among the most popular watch producers in the world.
THE STORY OF G-SHOCK In 1981, a young Casio engineer named Kikuo Ibe set out to accomplish what many believed was impossible: to design a watch that would never break. After accidentally dropping and shattering a watch his father had given him, Ibe was determined to create a timepiece that could withstand extreme shock, vibration, and pressure — without compromising on accuracy or design.
Driven by the concept of the “Triple 10” — a watch that could survive a 10-meter drop, withstand 10 bars of water pressure, and offer a 10-year battery life — Ibe and his small team of engineers worked tirelessly, testing over 200 prototypes. The breakthrough came with a unique hollow case structure that allowed the internal module to float, absorbing shock from external impact.
In 1983, the first G-SHOCK was born: the DW-5000C, a chunky, digital watch that redefined toughness. Initially embraced by blue-collar workers and sports professionals, the G-SHOCK quickly gained global attention, eventually becoming a cultural icon — worn by soldiers, skaters, hip-hop artists, and trendsetters alike.
G-SHOCK X CENTRAL CEE – BUILT DIFFERENT In 2025, G-SHOCK teams up with one of the UK’s most influential artists – Central Cee – as its official brand ambassador across Europe. Known for his sharp lyricism, street-smart style, and global presence, Central Cee perfectly embodies the G-SHOCK ethos: unbreakable, original, and unapologetically bold.
A self-proclaimed lifelong fan of G-SHOCK, Central Cee has worn the brand since his early teens. From the classic DW-6900 to the sleek, modern GM-2110, the watches have been a part of his everyday expression — long before the partnership became official. For both G-SHOCK and Central Cee, this collaboration isn’t just about style; it’s about authenticity and resilience.
As the face of G-SHOCK’s “Built Different” campaign, Central Cee represents a new generation that challenges the norm. Whether in the studio, on stage, or in the streets of London, his energy matches G-SHOCK’s legacy of toughness and innovation.
The campaign spotlights key models like the GM-2110 series, GMW-B5000, and GA-2100 — watches that blend heritage design with contemporary edge.
MR-G – THE PINNACLE OF STRENGTH AND SOPHISTICANTION
From the samurai armor–inspired details to the handcrafted textures that reflect centuries of Japanese artistry, the MRG-G series is more than a watch.
It’s a bold expression of heritage, innovation, and prestige – made for those who demand the very best.
Crafted from high-grade titanium or COBARION® alloy, and often treated with deep-layer hardening and DLC coatings, MRG-G models are built to withstand extreme impact — while offering an elegant finish worthy of a fine timepiece. Every surface is polished using Zaratsu technique, a traditional Japanese method that produces distortion-free mirror finishes found in the world’s finest watches.
Inside, you’ll find GPS hybrid radio-controlled timekeeping, Bluetooth connectivity, solar charging, and world-time functions — all seamlessly integrated to deliver unrivaled precision and convenience.
The MRG-G series represents the absolute peak of G-SHOCK engineering — where traditional Japanese craftsmanship meets cutting-edge technology. Designed and hand-assembled in Japan, each MRG-G watch is a symbol of refined strength, combining G-SHOCK’s legendary durability with luxurious materials and meticulous detail.
G-SHOCK MT-G – METAL MASTER
The MT-G (Metal Twisted G-SHOCK) series stands at the intersection of premium materials and G-SHOCK’s legendary toughness. Designed for those who want the strength of G-SHOCK in a more refined, contemporary package, the MT-G combines stainless steel or carbon-reinforced metal construction with advanced technology — all in a striking, head-turning design.
Each MT-G model is built using G-SHOCK’s Core Guard Structure, which integrates carbon fiber and metal components to enhance both shock resistance and wearability. The layered construction offers a perfect balance: rugged enough for the outdoors, yet elegant enough for everyday wear or formal occasions.
Function meets form with features like Bluetooth connectivity, Multi-Band 6 radio control, solar power, and world time, ensuring the MT-G is as smart as it is strong. Polished surfaces, colored accents, and intricate dial layouts reflect G-SHOCK’s attention to detail and craftsmanship — elevating the MT-G into luxury-sport territory.
Henning Stæhr A/S – Leading supplier and distributor of watches in Scandinavia since 1949.