April 2025, we proudly opened the doors to the very first G-SHOCK Store in Scandinavia, right in the heart of Copenhagen. This flagship store is more than just a place to shop — it’s a unique space where Danish street culture, music, and urban style come together with G-SHOCK’s toughness and innovative design. Discover the latest collections, limited editions, and special community events that make G-SHOCK a true icon of resilience and creativity. Whether you’re a devoted fan or just curious, we invite you to experience the world of G-SHOCK like never before.
At Scandinavia’s first G-SHOCK Store in Copenhagen, you can experience the full depth of the G-SHOCK universe — including premium lines, MR-G and MT-G.
MR-G represents the pinnacle of G-SHOCK: handcrafted in Japan, combining advanced technology with traditional techniques and the finest materials. Each MR-G timepiece is a statement of strength, precision, and refinement.
MT-G blends metal and resin in bold, sophisticated designs that showcase G-SHOCK’s commitment to both toughness and style. With their innovative structure and striking appearance, MT-G watches are perfect for those who want a timepiece that stands out in any setting.
GRAND OPENING
On April 11, 2025, we proudly celebrated the grand opening of our Copenhagen Flagship Store, welcoming over 500 guests, including leading influencers, artists, and creatives. DJs, freestylers, and a surprise UK act brought an unforgettable energy, transforming the store into a vibrant gathering point for street culture, music, and urban creativity.
The atmosphere was raw and electric, with heavy beats and freestyle battles igniting the crowd – a true embodiment of the G-SHOCK spirit.
This event was more than just a store launch; it was a cultural statement – authentic, bold, and built different. And this is only the beginning. Our Flagship Store will continue to serve as a dynamic hub for underground talent, unique collaborations, and unexpected moments that keep us connected to the streets where our story began.
CENTRAL CEE
During our grand opening week, G-SHOCK ambassador Central Cee visited our new Flagship Store in Copenhagen — a moment that underscored the strong connection to music, street culture, and the communities that continue to shape G-SHOCK.
While exploring the store, Central Cee selected the iconic DW-6900U-1ER — one of G-SHOCK’s most enduring models, renowned for its distinctive triple graph dial, robust construction, and timeless street credibility. This design has stood the test of time, trusted by artists, skaters, and tastemakers around the world.
Later that evening, he wore the DW-6900U-1ER on stage during his performance, including the opening track — captured here in a moment that perfectly embodies the intersection of music, fashion, and G-SHOCK’s uncompromising ‘Built Different’ philosophy.
Having an artist of Central Cee’s calibre as part of the G-SHOCK family is more than an endorsement — it reflects the ongoing commitment to supporting authentic voices and inspiring the next generation to challenge convention and live boldly, without compromise.
