PRECISION, ELEGANCE & MODERN CONFIDENCE
BOSS watches and jewelry are an extension of the brand’s globally recognized DNA: refined design, modern sophistication, and effortless confidence. With roots in German tailoring and precision since 1924, BOSS has evolved into a leading fashion house – known for empowering individuals through sharp style and quality craftsmanship.
The BOSS timepiece collection reflects this legacy. Designed for both men and women, BOSS watches combine clean lines with functional elegance, often featuring classic chronographs, slim profiles, and premium materials such as stainless steel, ceramic, and leather. Whether it’s a statement piece for formal occasions or a sleek companion for everyday wear, each watch is made to reflect a lifestyle defined by ambition and clarity.
The BOSS jewelry line complements this vision with subtle, sophisticated pieces crafted for the modern minimalist. From elegant bracelets and necklaces to cufflinks and rings, BOSS jewelry is designed to complete the look – with a focus on understated luxury and timeless style.
BOSS accessories appeal to those who value detail, precision and the power of simplicity. The collections are carefully curated to express individuality without excess – an ideal fit for professionals, style-conscious consumers, and those seeking meaningful gifts.
MATTEO BERRETTINI & ANDREA DIACONU
BOSS highlights elegance, strength, and personal style through two carefully selected ambassadors for its watches and jewelry collections.
Representing the men’s side is Italian tennis star Matteo Berrettini, whose calm determination and refined presence perfectly reflect the values behind BOSS timepieces. With a natural blend of athletic performance and style, he brings a sense of confidence and precision to the brand’s modern watch designs.
On the women’s side, international model Andreea Diaconu embodies effortless sophistication. Known for her timeless beauty and understated charm, she brings a graceful and contemporary energy to the BOSS jewelry and watch collections.
Her presence in the campaign underlines the brand’s commitment to creating refined accessories for the modern woman – elegant, minimal, and powerful in their expression.
TIMELESS ACCESSORIES
BOSS watches and jewelry are designed to complement the lifestyle of modern men and women who value precision, elegance, and understated luxury.
For women, BOSS offers delicate watches in soft tones, elegant bangles, necklaces, and earrings – accessories that blend modern femininity with timeless sophistication. Each piece is created to be worn with ease, adding a touch of style to both casual and dressed-up moments.
With a strong focus on quality, design, and individuality, BOSS accessories are more than finishing touches – they are statements of personal style, crafted to last.
For men, the collection includes bold chronographs, minimalist three-hand watches, cufflinks, and sleek bracelets – all crafted with sharp detailing and a refined edge. These pieces are made to elevate both everyday style and formal dressing with effortless confidence.
Henning Stæhr A/S – Leading supplier and distributor of watches in Scandinavia since 1949.